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SEO VS SMO

Online marketing and the need for an impeccable online presence has certainly gained more traction over the last few years than before. Of course, humans have done what they do best with this opportunity, which is develop and make it better. Search engine optimization (SEO) and social media optimization (SMO) are two incredible facilities to help online marketers establish a more professional, responsive, and functional online presence. Before drawing a contrast between these two tools, we had better get to defining their usefulness separately first. SEO This is the most popular of......

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Web Design on Long Island - Why is it Important?

Are you the owner of a Long Island business? Do you have a website for your business? If you answered “yes” to both those questions, then you are in the right place. Web design is a key factor in making sure that your business gets the most amount of traffic and potential customers as possible. Web design is important for two main reasons – it ensures that more people will be coming to your company website, and it will influence more people that visit to stay on your website. But let’s mainly......

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SEO - How is it Different from SEM?

What is Search Engine Optimization (SEO), and how is it different from Search Engine Marketing (SEM)? In the most basic terms, SEM is when companies promote their businesses by buying advertising space from search engines. This means that more people that use search engines like Google or Bing will be seeing their website, and therefore their website gets more visitors. Now, how is that different from SEO? SEO is special because is a method to your business as the highest-ranked search results possible, without being an advertisement. These is known as “natural”......

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SEO and SMO - What’s the Difference?

On the surface, Search Engine Optimization (SEO) and Social Media Optimization (SMO) can seem very similar. After all, their general end-goal is roughly the same. Every business aims to be successful by extending its reach, however there are different ways of accomplishing this feat. While the goals of SMO are to make your product or business more popular, the goals of SEO are to use search engines to increase online traffic.   The processes behind SEO and SMO are vastly different. SMO aims to create content that is appealing to large social......

Continue Reading


Using SEO as a Competitive Marketing Strategy on Long Island

Local businesses are always competing with new and unique marketing strategies. This couldn’t be more true for Long Island businesses. Today, SEO (Search Engine Optimization) is one of the most important internet marketing strategies, as it directly impacts the amount of visitors a company’s website will receive. And of course, more visitors means more potential buyers.   On Long Island, customers know exactly what they’re looking for. When they go to sites like Google or Bing to search for local services, you want to ensure that your business will be one of......

Continue Reading


Why Use SEO Services to Promote Your Long Island Company?

Search Engine Optimization, or SEO for short, is the process of affecting how visible your website is in a search engine. SEO is not the same thing as “paid” search engine advertising, because it is concerned with the “organic” or “natural” search results that people are looking for. SEO services exist to make sure that a website will appear in a search engine more frequently, and to ensure that a website is getting more visitors from search engine users.   SEO services are especially important for Long Island companies, because there are......

Continue Reading


SEO - How is it Different from SEM?

What is Search Engine Optimization (SEO), and how is it different from Search Engine Marketing (SEM)? In the most basic terms, SEM is when companies promote their businesses by buying advertising space from search engines. This means that more people that use search engines like Google or Bing will be seeing their website, and therefore their website gets more visitors. Now, how is that different from SEO? SEO is special because is a method to your business as the highest-ranked search results possible, without being an advertisement. These is known as “natural”......

Continue Reading


SEO and SMO - What’s the Difference?

On the surface, Search Engine Optimization (SEO) and Social Media Optimization (SMO) can seem very similar. After all, their general end-goal is roughly the same. Every business aims to be successful by extending its reach, however there are different ways of accomplishing this feat. While the goals of SMO are to make your product or business more popular, the goals of SEO are to use search engines to increase online traffic.   The processes behind SEO and SMO are vastly different. SMO aims to create content that is appealing to large social......

Continue Reading


Using SEO as a Competitive Marketing Strategy on Long Island

Local businesses are always competing with new and unique marketing strategies. This couldn’t be more true for Long Island businesses. Today, SEO (Search Engine Optimization) is one of the most important internet marketing strategies, as it directly impacts the amount of visitors a company’s website will receive. And of course, more visitors means more potential buyers.   On Long Island, customers know exactly what they’re looking for. When they go to sites like Google or Bing to search for local services, you want to ensure that your business will be one of......

Continue Reading


Why Use SEO Services to Promote Your Long Island Company?

Search Engine Optimization, or SEO for short, is the process of affecting how visible your website is in a search engine. SEO is not the same thing as “paid” search engine advertising, because it is concerned with the “organic” or “natural” search results that people are looking for. SEO services exist to make sure that a website will appear in a search engine more frequently, and to ensure that a website is getting more visitors from search engine users.   SEO services are especially important for Long Island companies, because there are......

Continue Reading



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