Tag: lead generation


SEO - How is it Different from SEM?

What is Search Engine Optimization (SEO), and how is it different from Search Engine Marketing (SEM)? In the most basic terms, SEM is when companies promote their businesses by buying advertising space from search engines. This means that more people that use search engines like Google or Bing will be seeing their website, and therefore their website gets more visitors. Now, how is that different from SEO? SEO is special because is a method to your business as the highest-ranked search results possible, without being an advertisement. These is known as “natural”......

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Using SEO as a Competitive Marketing Strategy on Long Island

Local businesses are always competing with new and unique marketing strategies. This couldn’t be more true for Long Island businesses. Today, SEO (Search Engine Optimization) is one of the most important internet marketing strategies, as it directly impacts the amount of visitors a company’s website will receive. And of course, more visitors means more potential buyers.   On Long Island, customers know exactly what they’re looking for. When they go to sites like Google or Bing to search for local services, you want to ensure that your business will be one of......

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