Tag: local seo


SEO - How is it Different from SEM?

What is Search Engine Optimization (SEO), and how is it different from Search Engine Marketing (SEM)? In the most basic terms, SEM is when companies promote their businesses by buying advertising space from search engines. This means that more people that use search engines like Google or Bing will be seeing their website, and therefore their website gets more visitors. Now, how is that different from SEO? SEO is special because is a method to your business as the highest-ranked search results possible, without being an advertisement. These is known as “natural”......

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SEO and SMO - What’s the Difference?

On the surface, Search Engine Optimization (SEO) and Social Media Optimization (SMO) can seem very similar. After all, their general end-goal is roughly the same. Every business aims to be successful by extending its reach, however there are different ways of accomplishing this feat. While the goals of SMO are to make your product or business more popular, the goals of SEO are to use search engines to increase online traffic.   The processes behind SEO and SMO are vastly different. SMO aims to create content that is appealing to large social......

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Using SEO as a Competitive Marketing Strategy on Long Island

Local businesses are always competing with new and unique marketing strategies. This couldn’t be more true for Long Island businesses. Today, SEO (Search Engine Optimization) is one of the most important internet marketing strategies, as it directly impacts the amount of visitors a company’s website will receive. And of course, more visitors means more potential buyers.   On Long Island, customers know exactly what they’re looking for. When they go to sites like Google or Bing to search for local services, you want to ensure that your business will be one of......

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