SEO and SMO – What’s the Difference?
August 2, 2017
On the surface, Search Engine Optimization (SEO) and Social Media Optimization (SMO) can seem very similar. After all, their general end-goal is roughly the same. Every business aims to be successful by extending its reach, however there are different ways of accomplishing this feat. While the goals of SMO are to make your product or business more popular, the goals of SEO are to use search engines to increase online traffic. The processes behind SEO and SMO are vastly different. SMO aims to create content that is appealing to large social......