What is Search Engine Optimization (SEO), and how is it different from Search Engine Marketing (SEM)? In the most basic terms, SEM is when companies promote their businesses by buying advertising space from search engines. This means that more people that use search engines like Google or Bing will be seeing their website, and therefore their website gets more visitors. Now, how is that different from SEO? SEO is special because is a method to your business as the highest-ranked search results possible, without being an advertisement. These is known as “natural”......

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